Victoria Searl

Founder of DataHawks

I fell in love with hospitality when my Mum & Dad took me to sit in a pub beer garden with a bottle of Panda Pops, sometime in the early 80's. 


It lured me away from university to a career managing some of the UK's best pubs and bars. The burgeoning casual dining market saw me taking on increasingly senior operational & marketing roles with iconic brands including Cafe Rouge, Strada, TGI Fridays, All Star Lanes & Byron, creating & dissecting concepts & campaigns, uncovering what made them successful (or not!). 


Then, I discovered the power of data; the questions it could answer and the certainty it could offer. 


And so, powered by a brilliant network of hospitality marketers & data scientists, DataHawks was born.







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45b Upland Rd
London SE22 9EF