Founder of DataHawks
I fell in love with hospitality when my Mum & Dad took me to sit in a pub beer garden with a bottle of Panda Pops, sometime in the early 80's.
It lured me away from university to a career managing some of the UK's best pubs and bars. The burgeoning casual dining market saw me taking on increasingly senior operational & marketing roles with iconic brands including Cafe Rouge, Strada, TGI Fridays, All Star Lanes & Byron, creating & dissecting concepts & campaigns, uncovering what made them successful (or not!).
Then, I discovered the power of data; the questions it could answer and the certainty it could offer.
And so, powered by a brilliant network of hospitality marketers & data scientists, DataHawks was born.