Victoria Searl
Founder & 'Head Hawk'

I fell in love with hospitality when my Mum & Dad took me to sit in a pub beer garden with a bottle of Panda Pops, sometime in the early 80's. 


It lured me away from university to a career managing some of the UK's best pubs and bars. The burgeoning casual dining market saw me taking on increasingly senior operational & marketing roles with iconic brands including Cafe Rouge, Strada, TGI Fridays, All Star Lanes & Byron, creating & dissecting concepts & campaigns, uncovering what made them successful (or not!). 


Then, I discovered the power of data; the questions it could answer and the certainty it could offer. 


And so, powered by a brilliant network of hospitality marketers & data scientists, DataHawks was born.








Edd Bower

Senior Analyst ('Eyes Like a Hawk')

The fact that I saved him in my phone as ‘Edd - data GENIUS’ after our first conversation should tell you everything you need to know about Edd. 


Like a dog with a data bone, Edd immerses himself until every question has been answered and every opportunity has been surfaced. 


Edd’s expertise and experience (including with retail giant, Co-op) made him the ideal first member of the DataHawks team - something we made permanent earlier this year.