WE NOW LIVE IN THE ERA OF PERSONALISATION
EVEN BEFORE COVID, HOSPITALITY HAD CHANGED FOREVER
1990s
CHOICE
Unprecedented innovation & brand growth across the board - from premium casual to grab n go
2000’s
DIGITAL
Online
engagement & dawn of voucher economy
2010’s
EXPERIENCE
Instagram powers the ‘experience economy'
2020’s
PERSONALISATION
The oldest millennials are turning 40 - Gen Z is setting the agenda.
They still want to eat and drink - but like everything else in their lives - they want to do it entirely on their own terms.
So when you consider that Gen Z now accounts for 40% of all customers - not including the older groups they influence – we’re dealing with one of the most powerful consumer forces in the market today.
There's an obvious new reality
BRANDS WHO DON’T KNOW THEIR CUSTOMERS IN INTIMATE DETAIL WILL LOSE THEM TO BRANDS WHO DO
OLD WORLD
- anecdotal segmentation & generic characterisation
-hunch-driven decisions
- one size fits all communications & offers
- damage to margin and brand credibility
- ineffective and unsustainable
NEW WORLD
- in-depth behavioural, demographic, geographic & psychographic traits of the customers most valuable to your brand
- targeted acquisition, conversion & retention strategies - brought to life by your brand & marketing teams - or activated by DataHawks where resource and expertise is a challenge
- increased ROI
- survive and prosper
100 Day Playbook
