WE NOW LIVE IN THE ERA OF PERSONALISATION

 

 

EVEN BEFORE COVID, HOSPITALITY HAD CHANGED FOREVER
 

"We were not expecting the scale of insight they uncovered, nor the time and passion that went into the presentation of findings. A truly brilliant output and a lovely team to work with."

Lisa Johnson, Hospitality Marketing Director

1990s

CHOICE

Unprecedented innovation & brand growth across the board - from premium casual to grab n go

2000s

DIGITAL

Online 

engagement & dawn of voucher economy

2010s

EXPERIENCE

Instagram powers the experience economy'

2020’s

PERSONALISATION

The oldest millennials are turning 40 - Gen Z is setting the agenda.

They still want to eat and drink - but like everything else in their lives - they want to do it entirely on their own terms.

So when you consider that Gen Z now accounts for 40% of all customers - not including the older groups they influence – we’re dealing with one of the most powerful consumer forces in the market today. 

 

There's an obvious new reality 

BRANDS WHO DON’T KNOW THEIR CUSTOMERS IN INTIMATE DETAIL WILL LOSE THEM TO BRANDS WHO DO

OLD WORLD

- anecdotal segmentation & generic characterisation

 

-hunch-driven decisions

- one size fits all communications & offers

- damage to margin and brand credibility

- ineffective and unsustainable

NEW WORLD

in-depth behavioural, demographic, geographic & psychographic traits of the customers most valuable to your brand

- targeted acquisition, conversion & retention strategies - brought to life by your brand & marketing teams - or activated by DataHawks where resource and expertise is a challenge

- increased ROI

- survive and prosper

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100 Day Playbook

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45b Upland Rd
London SE22 9EF